🚀 Creative Developer | AI Engineer | Marketing Strategist

Michelle Vance

Making Impossible Ideas Possible

I love creating, designing, and making things that seem impossible, possible. For me, everything comes back to custom coding — whether that's building custom websites, creating strategic solutions, or developing AI-powered applications. ✨ I never use generic templates. Every website I create is handcrafted with custom code, built exclusively for your business and your audience. That means your site doesn't just exist online — it becomes a strategic tool, designed to connect directly with the clients you want and need. With me, you don't blend into the crowd. You stand out, command attention, and have a digital presence that works as hard as you do.

300% Lead Increase (MVP Decor)
Adobe Creative Suite Expert
AI/ML Engineering Expert
Ford+Roush Racing Experience

My Background & Expertise

Where creativity meets strategic business solutions

🔹 Creative & Advertising Background

Graphic Design & Branding

Years of experience in Photoshop, Illustrator, InDesign, and the full Adobe Creative Suite.

High-Profile Projects

Vehicle wraps and vinyl lettering for major brands, including Roush Racing and Ford's Hydrogen Car.

Marketing Strategy

I don't stop at visuals — I analyze competitors, study customer psychology, and design color schemes, typography, and layouts that convert and build trust.

Advertising Campaigns

I create cohesive marketing experiences by unifying branding across websites, social media, and ad platforms.

🔹 Web Development & Platforms

Custom Website Development

Builder of custom websites with HTML, CSS, JavaScript, Python, and Node.js, hosted and deployed on Netlify, Railway, and GitHub.

Platform Expertise

Skilled with Squarespace, Wix, Adobe Express, and custom coding inside Visual Studio.

MVP Decor Success Story

MVP Painting (clean, CTA-driven professional site) delivering 300% lead increase, improved customer trust, and significant revenue growth.

Performance Optimization

I create websites that are not just beautiful, but optimized for SEO, speed, and conversions.

🔹 AI Engineering & Automation

Programming & Data Science

Python, Pandas, NumPy, SciPy, SQL, data visualization, data analysis workflows.

Machine Learning & AI

Neural networks, supervised/unsupervised learning, regression, clustering, PyTorch, TensorFlow, Keras.

Generative AI & LLMs

Transformers, Hugging Face, LangChain, RAG pipelines, GPT customization, prompt engineering, fine-tuning models.

Automation & Bots

TikTok, Facebook, Instagram posting agents; AI-driven video automation with captions, voiceovers, stitching, and branding overlays.

🔹 Consultations & Business Growth

Website Optimization

Evaluate and optimize websites for design, performance, and customer engagement.

Social Media Strategy

Review and unify social media presence across platforms so branding is seamless.

Competitor Research

Conduct deep competitor research and design strategies tailored to each client's goals.

Growth Plans

Create custom growth plans that blend branding, advertising, design, and automation.

🔹 What Sets Me Apart

Strategy + Execution

Most designers deliver visuals. I deliver strategy + execution. I know how to make things both beautiful and functional.

Custom Code, Not Templates

I never use generic templates. Every website I create is handcrafted with custom code, built exclusively for your business and your audience. Your site becomes a strategic tool that commands attention.

🔗

Integrated Approach

I merge creative vision, technical execution, and business strategy into cohesive solutions.

📊

Research-Driven

I deliver optimized, research-driven websites and campaigns that outperform competitors.

🎯

Multi-Disciplinary

I bring the discipline of a data scientist, the precision of a developer, and the creativity of a designer.

🔹 My Direction

Right now, I'm focused on building Trendsetters Group into a hub for my work, helping businesses with:

  • Custom website design & optimization
  • Social media branding & ad campaigns
  • Consultations & marketing strategies
  • Automation and AI-driven solutions

My long-term path is clear:

  • Keep building for businesses today.
  • Grow into a full-fledged AI Engineer, developing bots, agents, and next-generation generative applications.
🎨

Creative Foundation

Adobe Creative Suite, Roush Racing, Ford experience

💻

Web Development

Custom websites, MVP Decor success, platform expertise

🤖

AI Engineering

Machine learning, automation, next-gen applications

🚀

Future Vision

Full-fledged AI Engineer & Business Solutions

Why It's Worth Hiring a Professional

In today's digital world, your website and social media presence are often the very first impression potential clients have of your business. If those touchpoints look generic, inconsistent, or confusing, you lose trust — and you lose customers. That's why investing in a professional isn't an expense; it's one of the smartest business decisions you can make.

🔹 The Power of Consistency

Your brand needs to look, sound, and feel the same across every platform. When your website, Facebook, Instagram, TikTok, and LinkedIn don't line up, you confuse your audience and weaken your message. A professional ensures everything is unified, polished, and consistent — which builds credibility and recognition.

🔹 The Role of Strong CTAs

A website without a clear Call to Action (CTA) is like a store with no checkout counter. Visitors may like what they see, but they won't know what to do next. Weak or missing CTAs are one of the biggest mistakes business owners make when trying to design their own sites. I design websites with strategic CTAs placed where your customers are most likely to act, boosting leads and conversions.

🔹 Knowing Your Market & Clientele

One of the most overlooked aspects of design is tailoring it to your specific audience. What works for a high-end luxury clientele won't work for a budget-conscious local market. I take the time to research your competitors, study your customer psychology, and build designs and strategies that speak directly to your audience — so your business doesn't just look good, it connects and converts.

🔹 Why Organic Growth Matters

Throwing money at ads without a strong foundation is wasted effort. A cohesive social presence, consistent posting, and optimized design allow your business to grow organically — meaning real followers, genuine engagement, and long-term customers. With organic growth in place, paid advertising becomes more effective and actually costs you less in the long run.

🔹 The Limitations of DIY Website Builders

Platforms like Wix, Squarespace, and GoDaddy promise "easy websites," but they're limited:

  • Generic templates that look like everyone else's
  • Restrictions on SEO, speed, and advanced customization
  • Features that don't scale as your business grows
  • Poor CTA placement and user experience

A professional, custom-built website doesn't just look unique — it performs better, converts higher, and grows with your business.

🔹 Worth the Investment

Doing it yourself may feel cheaper up front, but the cost of lost sales, missed opportunities, and wasted ad spend is far greater. When you hire me, you're investing in a website and marketing system that will pay for itself through increased credibility, stronger engagement, and higher conversions.

Let's Create Something Amazing Together

Ready to transform your business with strategic design?

Whether you need a custom website that converts, strategic branding that builds trust, or AI-powered automation that saves time and money, I combine creative vision with business strategy to deliver real results. Working remotely, I serve clients worldwide — Just ask MVP Decor about their 300% lead increase!

michelletrendsetters@gmail.com
248.321.9121
Remote Services Worldwide
Michelle Trendsetters Group